In Sweden there is plenty of choice of unisex garments manufactured to the highest standard in top quality materials and well porportioned size and fit. I wanted 70's style baby clothes in strong colours, fun prints and in soft and comfortable materials, clothes that I myself had grown up in andthat would stand tear and wear and could be passed on to sister's, brother's and friends.

Kid's clothing should be fun, playful, colourful and inspirational!

BeBaBoo has gone to great lengths to source from the top Scandinavian designers to bring you the very best there is. We hope you will share our love and passion for the clothing we offer and as BeBaBoo grows we aim to bring your new and inspiring brands, plus exciting new designer ranges each new season.